CULTIVATED CONVERSATIONS

CULTIVATED CONVERSATIONS

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Kim Nortman is a multi-hyphenate force. She's a lawyer turned entrepreneur, an AI innovator, business coach, and now, the principal and founder of Set Piece, a strategy and company transformation consultancy at the intersection of creativity and technology.

In this episode, Jen sits down with Kim for a thoughtful and energizing conversation on finding your purpose in a tech-fueled world, building businesses that center human connection, and redefining leadership through vulnerability.

What does a publicist actually do? And how has the job evolved in the age of TikTok, podcasts, and digital-first talent? In this episode, Jen sits down with longtime friend and PR powerhouse Kelly McWilliam, founder of Hi! Hello! PR, to unpack the reality behind red carpets, brand moments, and the power of storytelling.

From navigating layoffs and reinvention during the pandemic to launching her own firm, Kelly shares what it really takes to break through the noise, advocate for clients across mediums, and rewrite the rules of a changing industry. They also talk about why joy and alignment matter just as much as press hits - and what’s next for Kelly as she builds her own lane.

What do the Emmys, the Grammys, Obama’s inauguration, and your favorite variety show all have in common? Behind the scenes, Kerry Smith has helped make them legally bulletproof.

In this episode of Cultivated Conversations, Jen sits down with her longtime friend and powerhouse entertainment attorney Kerry Smith of Smith Entertainment Law Group (SLG). From navigating name and likeness rights to surviving strikes and industry shifts, Kerry breaks down how talent deals have evolved and why the art of negotiation is more human (and complicated) than ever.

Whether you're a creator, exec, or just love the business of entertainment, this episode pulls back the curtain on what it really takes to get talent to “yes.”

What does it take to run one of the most powerful digital content studios on the Internet? In today's episode, Jen sits down with Jacob Moncrief, the COO of Rhett & Link's Mythical Entertainment - the studio behind Good Mythical Morning, Mythical Kitchen, and one of the most sophisticated YouTube content machines today.

From his early days at MTV to producing with the Try Guys and scaling Westbrook’s unscripted slate, Jacob shares how digital creators are reshaping the rules of media and why smart money is flowing toward YouTube.

Behind every A-lister is someone making the numbers work. In this episode, Jen sits down with Anna DerParseghian, Managing Partner at PTD Business Management who’s spent decades quietly shaping Hollywood’s most powerful financial stories.

They talk about how business management all works, risk and resilience, and why understanding psychology is just as important as understanding contracts. From the evolution of deal structures to how creators should protect their assets, Anna shares practical wisdom and the mindset shifts that separate survival from success.

Orly Shani, an entrepreneur, TV host, and founder of Rocknot joins with Jen for a candid discussion on building a business that fits, embracing personal style, and staying authentic in the content economy.

From her early days on Fashion Star to launching a viral DIY into a thriving brand, Orly gets real about the behind-the-scenes hustle - and how navigating self-doubt and producing on her own terms inspires her to keep pushing in the industry. We get into the evolving dance between creators and brands, and what it really takes to cut through the noise while staying true to yourself.